Press 2011


NBC Bay Area News: Watch the video’s from the 6th Annual Best Darn Tamale Contest

January 1, 2011: 

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USPS Deliver Magazine: Talking Heads (download PDF)

March 8, 2011 –

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Dr. Shannon Reece: 27+ Small Business Secret Weapons

March 15, 2011 – I am always looking for great new tools, and am excited that there are some on this list I haven’t had the pleasure of trying.  For me, it’s like Christmas morning when someone shares a new low to no-cost tool that makes doing business as a solopreneur even easier. Read More

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Teen Business Forum: Ultimate List of Stories Behind Business Names

April 21, 2011 – My business name is CasaQ. The spanish translation for casa is home and the Q stands for querida or loving. CasaQ Querida means “loving home” and since people can’t spell querida correctly CasaQ.com is much easier to remember and easier to find on the internet. Read More

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NFIB- National Federation of International Business: You’re the Boss—So Who Reviews You?

June 1, 2011 – Some small business owners meet with a board of advisors annually to review their accomplishments and establish future goals. Darlene Tenes, who owns CasaQ, a Hispanic lifestyle company based in San Jose, Calif., says her board consists of people with varied experience who can review different aspects of her business.  Read More

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Business News Daily: Father Knew Best: Entrepreneurs Tell How Dad Inspired Them

June 17, 2011 – My Dad was definitely the inspiration for starting my own business. My “Papi” came from Mexico when he was in his 20’s after meeting my mother, falling in love and retiring from bullfighting. He married, had five children and a mortgage when he decided to open his first jewelry store. Read More

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INC Magazine: How to Break Into the Big-Box Big Leagues

June 23, 2011 – Six years ago, Darlene Tenes decided she’d like to decorate her Christmas tree with glass ornaments that had Latino flair. The problem was that she couldn’t find any online or in the stores around her home in San Jose, Calif.  Read More

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US Chamber of Commerce: Getting on the Shelves: Startup Success Stories

June 24, 2011 – Walk into your local grocery store and you will see a wide variety of products from all over the world. The question arises, how do these products make it in to big retail stores? With the millions of products out there, differentiation is key to getting the attention of major retailers and department stores. Read More

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Hispanic Executive: On the Radar – The Latest Hispanic Startups

July 1, 2011 – Image

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 NFIB- National Federation of International Business: How to Hold a Successful Focus Group

July 1, 2011 – Ask open-ended questions to garner specific feedback and prevent bias. For example, Darlene Tenes, owner of CasaQ Ornaments, an ornament retail company based in San Jose, Calif., usually asks, “What are your feelings on this product or decision?” or “What do you think can be improved here?” Read More

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Brandmaker News: 10 Ways To Connect With Your Customers

August 21, 2011 – If you’re not talking to your customers, you’re probably not selling much. With so many communication tools available today, there really is no excuse for not getting to know your audience. In our social media obsessed world, customers expect greater access to you and your business. Read More

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Visual Marketing (book) – CasaQ Case Study

September 29, 2011: Image

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Start-Up Nation: 9 Best Darn Holiday Marketing Ideas

October 31, 2011 – The key to your success is marketing. Leverage the goodwill of the season by implementing your own holiday marketing campaign.  Here are 9 of the “best darn” holiday marketing ideas from small business owners across the US that will give you some ideas to get started. Read More

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El Restuarante Mexicano: Best Darn Tamale Winners & Chocolate Tamale

November 1, 2011 –  Image

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Guerrilla Marketing – Job Escape Plan (book) – CasaQ Case Study

November 1, 2011: Image

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23 Kazoos: 9 Creative Holiday Marketing Ideas From Small Businesses

November 27, 2011 – I started a Best Darn Tamale contest and a list of locations across the USA originally as a cheap, let say clever way to draw people to my website during the holidays. Read More 

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AllBusiness.com: Small Businesses Giving Back

November 30, 2011 –
CasaQ, a San Jose, California-based company that shares Latino culture through culinary and cultural events and home decor, held a Soup for the Soul cooking class at the city’s Eastside Senior Center. In the class, seniors learned how to make albondigas (Mexican meatballs), as well as chipotle chicken tortilla and butternut squash soups. Read More

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Huffington Post: Huffington Post Weird Gift Guide

November 30, 2011 – Any mom will tell you that being pregnant isn’t easy, and, if she was here to tell us, the Virgin Mary would most likely agree. Casaq.com has created a tree ornament that will remind believers that the mother of the King of Kings also had to deal with kicking in her uterus when she needed sleep. Read More

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Chicano Channel: CasaQ ornaments in the casa for Christmas

December 1, 2011 – Image

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La Prensa San Diego: The MEXICO Report’s 2nd Annual Navidad Gift Guide

December 2, 12011:  Angelita ornament from CasaQ Ornaments: Created by the talented entrepreneur Darlene Tores, Casa Q is a Hispanic lifestyle company, dedicated to providing unique products, services and content geared toward people who embrace the Latino culture. Read More

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Entrepreneur: Free Market-Research Tools

December 15: 2011 – Before Darlene Tenes, founder of CasaQ in San Jose, Calif., sinks a lot of money into new designs for Christmas ornaments, she sends sketches to retail and wholesale clients. They report back through questionnaires she creates on the online research service SurveyMonkey, and their reactions influence which designs become decorations. Read More

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San Jose Mercury News: It’s the ‘Lazy Girl’s Tamale’

December 24, 2011 – During the run-up to Christmas Day, Mexican-American kitchens across the land become assembly lines for the ritual cooking of tamales. Women and children, and sometimes men, line up and slather masa and slow-cooked meats on corn leaves, fold them a certain way and steam them the same way Nana did so many years before. Read More

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Latina Lista: One Latina defies critics and creates Lazy Girl Tamales

December 29, 2011 – Okay, let’s talk about those Lazy Girl tamales. Many of you saw the article in the Mercury News that had a picture of my mom, sister and I making tamales entitled The ‘Lazy Girl’s Tamales’ mess with Latino tradition, which isn’t all that traditional, anyway.. Yes, I thought it was a bit of a long title as well, with possible grammatical errors and perhaps confusing. Nonetheless it talks about my Lazy Girl tamales which has caused some controversy. Read More

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